About Me

IT Professional and a Cerified Scrum Master with an advanced degree from Carnegie Mellon University and 15+ years of experience in leading large cross-functional teams to design, develop, and deploy a wide variety of large scale software systems with proven tactical and strategic success.

Tenacious and savvy technical manager with a strong track record in the planning, implementation, and deployment of Enterprise Digital Asset Management (eDAM), Content Management, Email/SMS marketing with CRM integration, Search Platform, Document Management based web development solutions for a wide variety of business initiatives in Mercedes-Benz USA (MBUSA).

Experience

Supervisor - Content Management & Web Development, Mercedes-Benz USA; Montvale, NJ 2003-Present

Manage a large team of software developers (15-35) to design and deliver software systems for a wide variety of business initiatives in the areas of sales, after-sales, marketing, and other corporate initiatives directed towards MBUSA customers, agency partners, dealers, and employees using eDAM, web content management, and enterprise search solutions.

Current Portfolio

Manage an annual budget of $2M
Manage content for http://www.mbusa.com with 50+ product launches each year with support for content localization
Manage on-going email marketing initiatives with an annual delivery of over 24 million emails to customers
Manage 65+ websites targeted towards dealers, employees, and consumers across Mercedes-Benz, smart, and Sprinter/Freightliner brands
Manage Tier-3 marketing assets – TV commercials, Videos, Web/Social/Print Images – distribution websites for Mercedes-Benz, smart, and Sprinter/Freightliner brands
Define operational processes/metrics and infrastructure setup with various cross-functional teams such as IT Infrastructure, Database Management, Application Server, and external vendor teams
Continuous improvement of content authoring cycle times by the automation of manual processes
Lead the web development initiatives with latest software/hardware technology components to reduce development and operation cycle times

Recent Web Development Initiatives

Architected a HAL+JSON solution for Dealership Messaging Platform using Spring Projects technologies such as Spring HATEOAS, Data + JPA + Query DSL, Gradle, and Java 8
Architected a solution for migrating large amounts of Dealership Messages using Spring Batch
Designed and implemented Google Search Appliance (GSA) based Search Platform for the dealer portal, www.mbusa.com, and employee portal
Integrated Email/SMS marketing platform with Oracle Siebel CRM solution
Designed and implemented eDAM platform using MediaBeacon for both internal and external creative agencies to manage digital assets for MBUSA
Implemented eDAM consumer interface with single sign-on (SSO) solution for dealers and employees
Optimized asset download latency using CDN caching, the Long-tail, and other server scaling techniques (up-stream queuing)
Built a digital asset marketing hub on top of the eDAM platform for the smart car brand for dealers to order print assets (order fulfillment carried out by an external vendor)
Integrated the Web Content Management Platform with eDAM
Designed and implemented 365 consumer-facing MBUSA dealer websites

Principal Consultant, Capgemini North America; New York, NY 1996-2003

Designed and developed a B2B application for MBUSA to manage vehicle inventory, warranty claims, and parts management using Object-Oriented language called Smalltalk. Designed and developed a wide variety of Java based framework components as a part of Daimler & Chrysler post merger integration project. Architected a website generation Tool called JAM. Introduced Java, IBM WebSphere Application Server, IBM Portal Server, and OpenText/Vignette technologies to MBUSA.

Education

Carnegie Mellon University, Pittsburgh, PA — Master of Science in IT Management, 2013

Graduated with highest distinction (A+). Authored several papers in the fields of digital asset management, cloud computing, software engineering management, securing multimedia assets, public cloud for corporate web applications, and IT service management as a platform business.